The Most Cost Effective Advertising You Can Buy.
Since vehicle wraps first began in the late 90's the sign industry saw the usefulness. The cost per impression on a vehicle wrap is less than ANY of advertising medium your company can buy.
Today there are several companies that offer vehicle wraps to clients. For a business owner to navigate and understand the difference between one wrap company and another, can be difficult. The difference is in the design and installation of a wrap. Many wrap designs end up being too busy to be useful to the end user.
So many background elements confuse the headline and message of the design rendering the entire job useless.
Some companies have even given estimates to clients stating that they would use a popular type of wrap material, only to switch the material once the client vehicle arrives so they can make more profit on the job and justify their low ball estimated cost. This bait and switch technique IS NOT something that Bluetail does.....EVER.
Reasons to Wrap
- Your Fleet Vehicles Are Now Working 2 Jobs For Your Company.
- Now your Advertising Goes Anywhere You Want It To Be.
- Vehicle Maintenance and Gas Costs Are Also Being Used As A Marketing Expense.
- Stuck In Traffic? Now You Are Actually Advertising Your Business Service Making Potential Sales.
- Your Company Advertising Expense Is Now On A Depreciable Company Asset.
- Your Wrap Draws Attention To Your Service When You Are On A Job Site.
- If You Lease Your Fleet Vehicle, Many Times You Can Add The Cost Of Your Wrap Advertisement Into Your Monthly Lease Payment.
Interested in Incorporating the Cost of Your Fleet Wrap into Your Fleet Lease Payment?
Contact Our Friends at Ron Norris Ford Fleet Division.
Wrap Coverage Types
Covering only up to 50% or more of the vehicles visible painted surfaces. This is a popular option for fleets to cut down on cost.
Sometimes the difference in cost between a spot graphics job and a half wrap are almost identical.. However some applications warrant the use of classic spot graphics.
Full Coverage Wraps
Covering anywhere from 70% to 100% of visible vehicle painted surfaces. Roofs are typically not wrapped. Flat surfaces like hoods and roofs are affected by age and the sun twice as fast as vertical surfaces.
The majority of wraps are are either full to half coverages.
CPM (Cost Per Thousand)
Comparing the CPM (Cost per Thousand) of different forms of advertising reveals the value of a vehicle wrap.
1. In the top 100 Television Markets a 30 second Prime time spot cost $17.78 per CPM
2. In the top 100 Newspaper Markets a one third page b/w ad cost $22.95 per CPM
3. In 23 Magazine Publications a 4 color, one page ad cost $9.35 per CPM.
4. In the top 100 Radio Markets a 60 second drive time ad cost $8.61 per CPM.
5. The average for all forms of Billboard ads cost $2.18 per CPM.
6. Vehicle Wraps - $.77 per CPM
• Mobile advertising can be the most effective and efficient form of outdoor advertising, reaching more consumers at a lower
Cost Per Thousand Impressions (CPM) than any other form of outdoor advertising.
• More than 95% of Americans are reached by media targeting vehicle drivers and passengers.
• The average American has traveled 302 miles in the past 7 days.
• One vehicle wrap can generate between 30,000 - 70,000 impressions daily.
• Federal Highway Administration study forecasts a sharp increase in the amount of time spent in personal vehicles and the
number of trips per household.
• Fleet vehicle wraps are ideally suited for various types advertising campaigns, including new product launch, and event
marketing and are increasingly being used as part of the marketing mix.
• Fleet vehicle advertising boosts name recognition 15 times greater than any other form of advertising.
• 30% of mobile outdoor viewers indicate they would base a buying decision on the ad they see.
• Transit advertising has grown to be the second largest segment of the outdoor advertising industry in terms of dollars spent
(as of 2003) representing 19%. The Outdoor Advertising industry has nearly doubled since 1993 from $1.19B to $2.09B in
2003. These numbers continue to grow each year.
• Eight out of ten Americans report they have walked in a town, city or downtown area, on average 6.1 miles in the past
seven days. This pedestrian traffic represents a significant reach opportunity for advertisers.
Statistics compiled by the Outdoor Advertising Association of America: